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Lionsgate Taps Media Veteran Brad Haugen as EVP, Digital Strategy and Growth
Lionsgate hired digital media veteran Brad Haugen as executive VP, digital strategy and growth.
“Brad’s expertise in digital media and the creator economy are a great fit for our entrepreneurial culture, and he will supercharge our efforts to bring one of the world’s most valuable portfolios of brands & franchises to top digital media platforms and a whole new generation of talent,” Jim Packer, Lionsgate president of worldwide television distribution, and Brian Weinstein, co-CEO of 3 Arts Entertainment and senior adviser to the office of the CEO at Lionsgate, said in a joint statement. He also shepherded marketing and business development initiatives for other marquee clients including Ariana Grande, Tori Kelly, PSY, Martin Garrix and Carly Rae Jepsen. A graduate of the University of Texas, Haugen started his career in business development at advertising giant BBH, working on campaigns for clients including Unilever, Diageo, Miller Lite, Cadillac, Vaseline and Johnnie Walker.
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