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Lionsgate Play Strikes Mobile Deal To Expand Streaming Offer In Philippines
Lionsgate Play has struck a deal with Filipino firm Smart Communications to offer the streamer to mobile subscribers.
“This collaboration aligns with our vision to distribute our content more broadly and to diversify our subscriber base, enabling audiences to ‘play more, browse less.’ We’re committed to strategic partnerships, and Smart is the perfect partner to help us achieve that goal.” “This collaboration with Lionsgate Play solidifies our commitment to delivering the widest breadth of world-class entertainment to the fingertips of Filipinos,” added Alex O. Caeg, Head of Consumer Wireless Business at Smart. The Southeast Asia region’s streaming biz has been hit in the past year, however, as both Disney+ and Prime Video chose to stop producing originals to refocus growth on Asian markets such as Japan and Korea.
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