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Lionsgate partners with AI firm to train generative model on film and TV library
Major entertainment company gives Runway access to vast portfolio to help film-makers ‘augment their work’
Lionsgate has signed a deal with the artificial intelligence research firm Runway, allowing it access to the company’s large film and TV library, to train a new generative model. “Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting-edge, capital-efficient content creation opportunities,” said Michael Burns, Lionsgate’s vice-chair. There were disappointing returns for the company’s reboot of The Crow, Guy Ritchie’s The Ministry of Ungentlemanly Warfare and the video game adaptation Borderlands, with the last film estimated to lose Lionsgate between $20m and $30m.
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