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Lionsgate Debuts Story Spark to Analyze Diversity and Intersectionality in Film and TV Scripts
At CAA Amplify, Lionsgate announced the development of Story Spark, an online tool that helps measure diversity and intersectionality in storytelling.
Avila-Salmon demoed for a collective of filmmakers, creatives, tastemakers and executives as part of the CAA Amplify summit, explaining that she and her team have spent the past four years developing Story Spark alongside their partners in production at the studio. Noted Erin Westerman, Lionsgate’s president of production: “Story Spark is a prompt for important conversations as we intentionally work to make our projects more inclusive. CAA’s seventh annual Amplify summit, a day dedicated to convening artists, brands and leaders of color, has set its lineup of speakers and attendees, headlined by a conversation with the former First Lady of the United States, Michelle Obama and Oscar and Emmy winner Regina King.
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