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Lionsgate & DirecTV Launch Lionsgate Collection Premium Channel
Lionsgate and DirecTV are firing up Lionsgate Collection, a premium channel for the latter's subscribers which will draw upon the studio's 20,000-plus title film and TV library.
The channel will launch in the coming weeks providing DirecTV viewers access to such Lionsgate produced series as Weeds and Nurse Jackie in addition to movies like Now You See Me, The Expendables, and more. “Lionsgate is a powerhouse of bold storytelling and unforgettable entertainment, and this is a unique opportunity to work together on an exclusive curated channel that highlights the best titles in their vast collection,” said Amy Leifer, chief advertising sales officer at DirecTV. “By combining world-class content with DirecTV’s advertising expertise and market clout, this is an important step forward in executing our strategy of unlocking the full value of our library with bespoke offerings that touch every part of the media ecosystem.”
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