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Lionel Messi’s Production Company 525 Rosario Taps CAA’s Crystal Caicedo As Head Of Development


525 Rosario, the production company launched in September by global soccer superstar Lionel Messi, has made its first major executive appointments.

EXCLUSIVE: 525 Rosario, the production company launched in September by global soccer superstar Lionel Messi, has made its first major executive appointments. The hire of Caicedo, who has been based in Miami, fits into 525 Rosario’s stated goals of delivering family-oriented programming, cultural narratives, and inspirational stories that resonate globally across film, television, and other media platforms. “Crystal’s deep industry knowledge and unparalleled creative instincts, paired with María Sol’s visionary approach to brand strategy, position us to continue redefining the media landscape.

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