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Lily Collins’ ‘Emily’ Joins NBC Sports’ Promotional Relay for Paris Olympics
Lily Collins will reprise her character from Netflix' 'Emily in Paris' for a promotional spot touting the 2024 Paris Olympics
The promos are part of a larger marketing effort by the Comcast-backed media conglomerate, which has committed to pay $7.75 billion for U.S. broadcast rights for the Olympics between 2021 and 2032. Collins’ “stylish pitch fits perfectly with our strategy and will generate excitement for the upcoming Olympic Games in Paris, one of the fashion capitals of the world.” said Jenny Storms, CMO, Sports andEntertainment, NBCUniversal, in a statement. Storms’ team has worked on crafting “combustible moments” that focus on athletes’ stories and efforts by Paris to make the Olympics more bespoke, such as setting up beach volleyball in the shadow of the Eiffel Tower or having the opening ceremonies move down the River Seine.
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