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Lil Wayne’s First ‘Tha Carter VI’ Single Featured in an NBA Finals Campaign
Lil Wayne's 'The Days' track, the first glimpse of his upcoming Tha Carter VI album, is featured in an NBA promo ad on ESPN.
Coach Lil Wayne poses for a photo during the first half against Team Shannon during the Ruffles NBA All-Star Celebrity Game at Lucas Oil Stadium on February 16, 2024 in Indianapolis, Indiana. “Basketball’s been in my blood since day one, so to team up with ESPN less than 24 hours before the drop of Tha Carter VI for the NBA Finals is an incredible honor,” Wayne, who just announced a North American tour, says about the campaign. “Integrating his music into our NBA Playoffs coverage has been a strategic brand flex – amplifying our storytelling and connecting with fans as we showcase today’s rising stars on the league’s biggest stage.”
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