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Liam Gallagher to be new face of fashion brand Stone Island
The Oasis frontman will front campaign alongside DJ Peggy Gou, actor Russell Tovey and skateboarder Sage Elsesser
In July 2017, he pleaded to the “cunt” who stole some of the brand’s signature jackets from his hotel room at the Glastonbury festival to hand them back, adding “all will be forgiven”. Other names involved include DJ Peggy Gou – the first woman to be featured in a Stone Island campaign, the actor Russell Tovey and the skateboarder Sage Elsesser. While it launched to large fanfare, with 100,000 fans vying for items on its opening day, crashing its website in the process, the label’s popularity waned.
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