Get the latest gossip
Letterboxd Strikes Exclusive Advertising Deal with MK2 in France, Europe’s Biggest Nation of Moviegoers (EXCLUSIVE)
Letterboxd, the fast-rising platform for movie buffs, has struck an exclusive advertising partnership with mk2, a gen Z-friendly film group in France.
ˮFrance is our second-largest non-English-speaking country after Brazil and mk2ʼs deep local expertise, excitement for what this partnership could be and most of all love of film, made it a no-brainer for us at Letterboxd HQ,” the executive continued. As a natural extension of our powerful media ecosystem, we provide advertisers a unique gateway to a passionate and highly engaged audience,” Karmitz continued. The company has also pioneered cinema events in France, most recently with the alternative programming of “ Kaizen, ” a documentary film about 22-year old YouTube star Inoxtag which sold more than 350,000 tickets from 1,000 screenings in a single day.
Or read this on Variety