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Let the Children Scream
Why not harness the Minecraft-fueled, meme-addled energy bringing real live young people into theaters?
TikTok is peppered with videos of carnage at the movie theaters: huge bags of popcorn exploding across aisles, oceans of bodies roiling up and down, rolls of toilet paper flying from seats C2 to K14, boys being escorted by police out of screening rooms. But here we have a naturally occurring phenomenon that’s actually bringing flesh-and-blood young people to their local temples of cinema, who want to partake in the communal feeling that movie advocates have long touted as being central to the experience. When the Taylor Swift: The Eras Tour movie hit the circuit in 2023, there were similarly tsk-tsking responses to unruly young girls throwing theaters into chaos as they bolted to the front to sing and dance before the screen.
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