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Less Than 30% of Asians and Pacific Islanders in the U.S. Feel Properly Represented on Screen, Study Finds
A new study from McKinsey and Gold House found that more than two-thirds of Asian Pacific Islander consumers don't feel properly represented on screen.
The report points to films like “Everything Everywhere All at Once,” “Crazy Rich Asians,” “Life of Pi” and shows like “Beef” and “Fresh Off the Boat” as markers of the increase of API representation. The report points to “Beef,” which “reflected the experiences of its characters’ ethnicities without feeling ‘the need to contextualize or overexplain itself for viewers outside the Asian American community. “Instead, it requires real change in how the production ecosystem operates—from decision making to pipeline development to how potential API projects are evaluated.”
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