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Lego Film Boss Jill Wilfert Reflects on Ten Years of ‘The Lego Movie,’ How ‘Barbie’ Changed the Toy-to-Film Landscape and What to Expect From Their Universal Deal
Lego's film executive Jill Wilfert reflects on ten years of 'The Lego Movie,' the toy-to-film landscape and the brand's deal with Universal Pictures.
Dan Lin was one of the original guys we worked quite closely with and really found a story that we felt resonated with us before we would agree to move forward and develop in earnest. So we came there and have been working with them really on trying to find the next way to continue to surprise and delight people and have something that is super authentic, very high quality and really fitting for what we want to communicate about the brand and the imagination that we know Lego brings onto the screen. Given “The Lego Movie” wasn’t even nominated for best animated film at the Oscars and ten years on “Barbie” was competing for best picture, how do you see the landscape of toy-to-film having changed over the past decade?
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