Get the latest gossip
Legendary Entertainment Appoints Di Mu As New CEO Of China-Based Legendary East
Legendary Entertainment has elevated industry veteran Di Mu to CEO of its China arm, Legendary East.
Since joining Legendary East in 2016, she has been credited with elevating Hollywood IP in China through her pioneering precision marketing, audience-first localization strategies and cross-sector brand collaborations. “Di Mu has been an invaluable member of Legendary East playing an integral role in the execution of the local marketing campaigns of our successful films in China,” Grode said. As we move forward with this new phase, I am excited to continue bridging our cultures, leveraging my local experience and relationships to strengthen Legendary’s reputation as a market leader.”
Or read this on Deadline