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Legally Lovin’ It: McDonald’s Defeats Bryon Allen’s $100M Ad-Spending Suit; Mogul Plans Appeal
Byron Allen is not having what you could call a legal Happy Meal right now. The publicized Paramount Global bidder has been handed his lunch so to speak by a Los Angeles Superior Court judge in his $100 million lawsuit against McDonald’s for allegedly not keeping promises to dramatically increase advertising with Black-owned media companies. […]
The publicized Paramount Global bidder has been handed his lunch so to speak by a Los Angeles Superior Court judge in his $100 million lawsuit against McDonald’s for allegedly not keeping promises to dramatically increase advertising with Black-owned media companies. Late last week, Judge Mel Red Recana decided McDonald’s motion to strike the initial complaint under the Golden State’s anti-SLAPP statute was applicable and the company did not engage in a “false promise,” as the plaintiffs claim. Customer Engagement, Caleb Pearson, attests Defendant plans to spend in 2024 five percent of its national advertising budget with Black-owned media companies, production houses, and content creators.
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