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Legacy Media? UK Pubcasters Balk At Outdated Term & Say “We’ve Got To Be Phoenixes Rising From The Ashes”
BBC, ITV, Channel 4 and YouTube execs debated legacy media at the Creative Cities Convention.
Veteran ITV factual boss Jo Clinton-Davis laid down a marker this morning for these “legacy” channels to think more deeply about where they premiere their content, whether it be terrestrial, BVoD or YouTube. Speaking alongside a group of factual commissioners at rival networks this morning, Clinton-Davis said producers need to think first and foremost of pitching the best ideas, with less thought required around where a show lands. But Jo Street, who runs daytime, features and lifestyle commissioning for Channel 4, said that commissioners have a “duty of care to convey strategy and help the sector understand” where shows should play.
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