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LeBron James Launches Grooming Brand The Shop: Beard Cream, More

LeBron James broke into the beauty industry with an exciting collection of grooming products

James, Carter, 44, and The Shop ’s co-creator Paul Rivera sat down and gushed about the grooming collection via YouTube on Friday, March 28. Carmen Mandato/Getty Images LeBron James has been a pillar of the NBA for over two decades, and the idea of retirement is inevitably coming into focus. We’re seeing little black dresses, glittering gowns and cutout frocks galore — all teamed with great glam, unforgettable hair and fabulous footwear.

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