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Leaning Into Genre, Big Stars for Dramas and Shooting Abroad a La ‘The Brutalist’: What American Execs Believe Will Help Make Industry Sustainable
Abroad, there are a ‘handful of markets that are particularly active,’ like Germany, Japan and Latin America,.’
Shooman highlighted how, while major studios are currently grasping at straws and declaring that “the business is dying,” several independent distributors are experiencing their best weekends of all time in 2024 like A24, Neon, and Magnolia Pictures. While Shooman focuses on acquiring content that will work for American audiences, Jonathan Kier, co-president of Upgrade Productions, said his current target is “the handful of markets that are particularly active,” like Germany, Japan and Latin America. These difficulties in producing domestically, the execs agree, have helped usher a wave of American films being made abroad, especially in European countries like Hungary, where Brady Corbet shot period epic “The Brutalist.”
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