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Leaders in Sports and Media Talk Fan Engagement, Capturing a Gen Z Audience and Streaming Docuseries at Variety and Sportico Sports and Entertainment Summit
To celebrate the impact of sports on media, Variety and Sportico hosted the Sports and Entertainment Summit July 12 in Los Angeles.
As part of Variety and Sportico’s Sports and Entertainment Summit, SVP and chief marketing officer of the NHL Heidi Browning Pearson, WWE Hall of Famer Paul Heyman, head of sports and media partnerships at Snap Inc. Anmol Malhotra, VP of unscripted and documentaries at SpringHill Entertainment Camille Maratchi and VP of partnerships at Verizon Nick Kelly sat down with Sportico deputy editor Eben Novy-Williams to discuss how they are reaching an emerging Gen Z audience. Los Angeles Rams defensive tackle Kobie Turner, wide receiver Puka Nacua, and offensive lineman Steve Avila sat down with Sportico Deputy Editor Eben Novy-Williams to discuss their rookie year as a part of one of the youngest rosters in the NFL. The conversation quickly evolved into a discussion of balancing the art of appealing to “the avids” – the rabid fans that never miss a game – and “the casuals.” As Burke Magnus, ESPN’s president of content, explained, the casuals are where the action is at for leagues and their TV partners.
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