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Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl
Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic rather than using laughs
Viewers who see the ad air during the third quarter of Fox’s Sunday broadcast of Super Bowl LIX will watch a cinematic tale of how a young girl on a potato farm grows her own tubers, even protecting them during an intense storm, so that she can contribute them to the family’s harvest for Lay’s. Chrysler in 2011 and 2012 ran two-minute ads that urged viewers to take more pride in Detroit and the whole U.S. of A, enlisting Clint Eastwood in the second year to talk about “halftime in America.” Anheuser-Busch InBev used its famous Clydesdales in 2002 to mourn the terrorist attacks of September 11, 2001. This isn’t the Lay’s the company served up in 2022, when Seth Rogen and Paul Rudd showed viewers how the chips helped get them bond through many dangerous episodes, including an abduction and a strange road trip.
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