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Lauren Anderson Takes New Duties Tying Advertisers to Amazon MGM Studios Programming

“In close partnership with the Amazon Ads, Prime Video Ads, and Studios Marketing teams, Lauren will drive Studios’ efforts to generate advertising sponsorships, integrations, custom content, and brand-supported Originals for our AVOD, FAST, and SVOD customers across Film and TV.” Anderson will continue to maintain oversight of her current teams, which develop original shows for platforms such as Prime Video and Freevee. The decision leaves Amazon with a significant amount of commercial inventory to sell, and naming a creative executive to guide advertisers’ association with particular shows could help drive new revenue. As part of the new assignment, Benoit Landry will lead a newly created group that will aim to be “a one-stop Studios destination for our development of brand-centered Originals as well as a resource for creators seeking to meaningfully leverage brands within their series,” Sanders said.

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