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Lauren Anderson Expands Remit At Amazon After Streamer’s Push Into Advertising
Amazon Prime Video’s push into the advertising space was heavily documented at the recent Upfronts with star turns from the likes of Reese Witherspoon and Will Ferrell. The streamer has now rejigged its executive team following this push. Lauren Anderson has been named Head, Brand and Content Innovation. In the new role, she will managed […]
Jenny Falkoff and Alysia Russo will continue in their roles as Head, Reality Series and Docu-series, respectively, maintaining their reporting structure and helping to oversee the robust Unscripted slate. Remaining a direct report to Lauren, Benoit’s group is designed to be a one-stop Studios destination for our development of brand-centered Originals as well as a resource for creators seeking to meaningfully leverage brands within their series. In addition to their on-going work supporting the operational needs of our titles, this group will obsess over the bespoke ways in which ads are integrated into the creative.
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