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Latin Pop Star Danna Launches Own Label, One Percent, With Hoyer: ‘This Is About Freedom and Intention’ (EXCLUSIVE)
Latin popstar Danna Paola announces the launch of a boutique label, One Percent Records, with her producer Hoyer as CMO.
Meanwhile, her notable Broadway stint as Elphaba in the inaugural Spanish-language production of “Wicked” led her to voice the character on Jon M. Chu’s Academy Award-winning film adaptation in Mexico and Latin America. “I would have loved to have had the right people guiding my business decisions six or seven years ago: I needed someone to tell me ‘I’ll show you how this works.’ I want to help make this easier for other artists and songwriters and producers. Based in Los Angeles, One Percent Records will also extend to Mexico City just as the country makes its debut in the top 10 global music markets, per a 2025 report from the International Federation of the Phonographic Industry (IFPI).
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