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Latin Music Revenue Soars to Record-Breaking $1.4 Billion in U.S., Driven by Streaming
Latin music revenue in the U.S. hit a record-breaking $1.4 billion in 2024, according to the RIAA's year-end report.
RIAA's year-end report reveals an 18% growth above Latin music's inflation-adjusted 2005 peak, with streaming powering the genre's dominance for a third straight year. Meanwhile, ad-supported on-demand streaming platforms like YouTube, Vevo and the free tier of Spotify amassed $354 million, nearly 25% of the genre’s total value — an outsized share compared to the overall market’s 10% in this area, according to the annual report. “There are still more opportunities to push the bounds of innovation, engaging superfans, expanding paid streaming and introducing vinyl nostalgia to this specific market,” adds Matthew Bass, RIAA’s vp of research and gold & platinum operations, in a press release.
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