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Latin Grammys CEO Manuel Abud Talks Moving the Show Back to Miami, Breakthrough Submissions and Future International Shows
Latin Academy CEO Manuel Abud reflects on the Latin Grammys' controversial year in Spain, and reveals why the show will return to Miami for 2024.
The Academy found itself the target of criticism for several reasons: Some noted Seville’s role in the colonization of Latin America, not to mention the inconvenience of a transatlantic flight that could top 16 hours from the West Coast. However, the experiment paid off in at least one way: The 2023 pre-show and three-hour telecast had a viewership of 18.9 million people across Spain, the U.S. and Mexico, up 44% over the previous year.“We achieved our main goal, which was making the Latin Grammys a citywide celebration,” Abud says. He says they have received an overwhelming number of submissions, a stark contrast to the low participation for the musica urbana album category at the 2024 (main) Grammy Awards, which had only three nominees.
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