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Larry H. Parker Dies: Personal Injury Attorney Who Leveraged SoCal TV And Billboards Was 75


The marketing face of personal injuries in Southern California has died at 75.

Larry H. Parker, a personal injury attorney whose aggressive motto of “We’ll fight for you!” was a staple of TV, radio, billboards, and bus benches in Southern California for decades, has died at 75. But Parker was the marketing face of legal help in the aftermath of auto accidents and personal injuries in Southern California, his face seen by millions through the firm’s constant marketing tactics. The Law Offices of Larry H. Parker is a brand that has been around for more than 50 years, spawning a host of imitators, and even, some say, a Saturday Night Live parody.

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Larry H. Parker, Auto Accident & Personal Injury Attorney, Dead at 75