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Lana Del Rey Fronts Skims Valentine’s Day Campaign: ‘I’ve Been a Big Fan of Skims Since the Beginning’
Lana Del Ray stars in a new Valentine's Day campaign for Kim Kardashian's loungewear brand Skims.
The campaign imagery, shot by British photographer Nadia Lee Cohen, features Del Rey styled in Skims everyday essentials including the best-selling Fits Everybody bodysuit, the heart-print Sleep set, the all-new Woven Shine dress and more. “I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey said in a statement “Their collection is so pretty and dreamy, which made collaborating with Nadia on the creative so fun. Del Rey, whose most recent album “Did You Know That There’s a Tunnel Under the Ocean Blvd” received five Grammy nominations, joins a growing list of A-list celebrities to star in the brand’s buzzy campaign ads, an aspect of the company’s effort to to align with significant pop culture moments.
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