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Lady Gaga Saved Her Pop Star Career With ‘Abracadabra’
The 'Abracadabra' video is already the defining pop moment of the year
The “Abracadabra” clip debuted in a commercial break during the Feb. 2 Grammys broadcast; Gaga was in attendance as a nominee (and eventual winner) for the Bruno Mars duet “Die With a Smile.” That song has an earnest, dutiful quality; one senses both performers straining to produce a wedding-song standard. Watching at home, I was instantly blown back in my seat; the elaborate video, depicting legions of dancers flanking two Gagas (a white-clad innocent and the wicked “lady in red” of the somewhat nonsensical lyrics) looked and felt big. In the years since her 2020 album “Chromatica,” intended as a dance-floor filler, saw its release hampered by COVID, Gaga has focused on her movie career with diminishing returns (“House of Gucci,” sure; “Joker: Folie à Deux,” no way).
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