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Labels Saw Madison Beer as the ‘Female Justin Bieber,’ Then Dropped Her When She Wasn’t

Madison Beer opened up about Justin Bieber comparisons that were made early in her career and her experience being dropped from her label.

In her recent Cosmopolitan cover story, the 26-year-old recalled the whirlwind of being signed to Island Records at such a young age, with industry executives in her ear telling her, “We all love you; you’re going to be the female Justin Bieber, give it a year.” When Beer wasn’t able to immediately replicate the success of one of the biggest stars in pop history, the switch was flipped. One thing they did ultimately have in common was the loss of crucial developmental years to an industry that didn’t have their best interests at heart. There was a loss of innocence associated with the experience, too, one that was unique to Beer as a young girl being positioned as a parallel to a male teen heartthrob.

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