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Label Look: How Leo33 Took Zach Top to Breakout Chart Success
How did Leo33 take singer Zach Top, the independent label's very first signing, to breakout chart success with "I Never Lie"? Label Look explains.
“I Never Lie,” which sounds like it could have been released in Nashville in the 1980s — maybe around 1987, when George Strait turned his own series of fibs into the hit single “Ocean Front Property” — cracked the Billboard Hot 100 for the first time in September. The album’s other high points include “Bad Luck,” which plays like a sequel to “I Never Lie,” where the protagonist finally catches a break; and “Use Me,” a slow-burn ballad about a one-night stand. The rest of Leo33’s roster includes Jenna Paulette, who lives on a working ranch in Texas and shares Top’s appreciation for fiddle and pedal steel guitars; Jason Scott & the High Heat, whose ramshackle rock sprouts with sweet harmonies; Ashland Craft, who favors a rugged country sound; and a fifth signing that the company hasn’t yet announced.
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