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L.A. Wildfires: How The International Industry Responded & What Happened Next
Execs from BBC Studios, ITV America, Phil Gurin Company & Sony tell us about the global sector's reaction to the wildfires.
Documenting these frantic few days was so much more than just “telling a story about rich celebs losing everything,” Short stresses, and she believes this is a common misconception informed by the global media’s view of L.A. “This was about saying, ‘We are all equal and look at what we are facing,'” she adds. Driven by strategic rethinks mainly from the American entertainment giants, the economics of the industry have certainly been shaken up over the past couple of years and the ripples have been felt across the world, which execs say was brought into clearer focus by the wildfires. One of Linsey’s initial tasks when he touched down in L.A. was to seek co-pro opportunities but he says this has shifted to a double-down on formatted IP such as CBS comedy Ghosts and NBC gameshow The Weakest Link — both BBC Studios properties.
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