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Kylie Jenner Launches New Canned Vodka Soda Brand Sprinter

Kylie Jenner launched a new alcohol brand, Sprinter, selling canned vodka soda beverages

For her new company, she recruited Chandra Richter, a 20-year veteran of the alcohol industry with a PhD in molecular biology, as Head of Product Development and Operations at Sprinter. Before jumping head first into her fashion line, the Keeping Up With the Kardashians alum created Kylie Swim, which was met with mixed reviews for its 2021 and 2022 collections. News broke in spring 2023 that the Kardashians star and the Oscar nominee were spending time together following Jenner’s split from on-off boyfriend Travis Scott.

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