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Korean Dramas Secure Prime-Time Foothold in Mexico Through CJ ENM, Imagen Televisión Partnership (EXCLUSIVE)
Korean entertainment powerhouse CJ ENM has secured a prime-time slot for Korean dramas on Mexico's Imagen Televisión.
This arrangement represents the first time a Korean drama slot has been established in Mexico’s competitive television landscape, with all featured content coming exclusively from CJ ENM’s premium catalog. “The Hallyu wave in Mexico, in its full cultural scope, is a phenomenon we simply couldn’t overlook,” said Erick Pulido, content and programming director at Imagen Televisión. Sebastian Kim, VP of the international content business department at CJ ENM, added: “We are thrilled to see Korean dramas gaining dedicated access prime-time exposure on a major Mexican broadcaster like Imagen Televisión.
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