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Kocowa CEO Seeing UK & Oceania Success After Localization Efforts & Expanded Language Roll-Out
Kocowa CEO Park Kun-hee has lifted the lid on the K-content streamer's international demographics.
A key selling point for the streaming service — which offers both subscription-based and advertisement-based viewing options — is how it makes new programs available on the platform within eight hours of their broadcast in Korea, all fully equipped with subtitles in English, Spanish, Portuguese and Chinese. Kocowa is a joint venture company formed by Korean broadcasters KBS, MBC and SBS, SK Square Americas and Content Wavve. With Korean content still riding the crest of a wave on the back of Netflix drama Squid Game and features such as Oscar winner Parasite, competition is fierce.
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