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Knowledgeable Producers and ‘Unprecedented’ Government Incentives Turn Brazil Into a Burgeoning Co-Production Power
Brazil becomes an increasingly attractive co-production partner thanks to strong public incentives under a culture-friendly Lula government.
“[Novelas] are important for talent development in every single chain of production,” says Medeiros, emphasizing that Globo is actively “open to partnerships and seeking models that can widen our reach, be it through co-productions, the sale of formats, licensing, or festival participation.” Gustavo Gontijo, Executive Producer for Development at O2 Filmes (“City of God,” “Marighella”), adds that the state of São Paulo in particular is “coming in strong, with more volumous cash rebates and other incentives that will prove attractive to foreign investment.” The veteran also highlights another key advantage of collaborating with Brazil: “diverse locations that go from forests to beaches to deserts.” “Spotlighting Brazilian professionals on the biggest film festival in the world is a strategic move to create an ecosystem favorable to growth in our industry,” says Projeto Paradiso Program Director Rachel do Valle.
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