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KINO Shares the Inner Work to Balance Being a K-Pop Star & Indie Label Owner: ‘I Have a Lot of Purposes’
With music, touring and social media, KINO finds projects to share his human side with fans nine years after debuting as a PENTAGON member in 2016.
KINO quickly shares which photos he likes best, sets up his phone to record b-roll and behind-the-scenes content, and has his outfit and an assembly of accessories selected to reflect the colors and mood of his current musical era. Released at the top of 2025, KINO’s latest single “Skyfall” is a stirring, string and piano-led ballad with a soaring chorus reminiscent of the stand-still moment of JVKE’s breakout Billboard Hot 100 hit “Golden Hour.” Accompanied by a black-and-white shot of him singing in concert as the cover art, “Skyfall,” and November’s gritty guitar cut “Everglow,” show a noticeably less produced version of the star compared to the electro-pop, viral-ready bop “Broke My Heart” featuring TikTok Billboard Top 50 chart-topper Lay Bankz. KINO’s choice to close the concert with the unreleased, racing rock-pop anthem “Back in Time,” complete with a call-and-response bridge perfect to singalong to on the radio or at music festivals, feels like his intuition at work.
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