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Kinepolis Posts Record Results As Premiumization Of Offering Pays-off; Net Profit Doubles To $60M Amid 20.6% Hike In Visitors
Kinepolis Posts Record Results As Premiumization Of Offering Pays-off; Net Profit Doubles To $60M Amid 20.6% Hike In Visitors
The Belgium-based international exhibitor said it had achieved its highest ever revenue, thanks to a 20.6% hike in visitors to 35.3M, adding that the results were a sign that it had “completely recovered” from the impact of the Covid-19 pandemic. The exhibitor said that alongside the increase in admissions, its performance had also been boosted by higher spending per visitor, as a result of its investment in premium concepts and film experiences. The most successful local films were WIL and Zillion in Belgium; Alibi.com 2, Asterix & Obelix: The Middle Kingdom, 3 Jours Max and The Three Musketeers: D’Artagnan in France, De Tatta’s in the Netherlands and Championext and Ocho Appellidos Maroquís in Spain.
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