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Kim Kardashian ‘Spends a lot of Time’ Obsessing Over Butt Beauty Rituals Amid Shapewear Line Launch

Kim Kardashian has built an empire on her booty and has no plans of slowing down as she launches a new SKIMS line, a source exclusively tells Life and Style.

Kim Kardashian has rolled out a new range of shapewear and underwear designed for “ultimate butts” via SKIMS and a source exclusively tells Life & Style she’s going to extreme lengths to maintain the brand image by taking special care of her most prized asset. Declaring herself the “Fairy Butt Mother” in a new commercial for SKIMS announcing the line, she pitches the idea of instantly-achievable curves via shapewear rather than surgery, designed to squeeze and let out various parts of the body to hide and highlight different assets. She then waves a magic wand and grants her just that — a “push-up butt enhancing padded mid-thigh bodysuit” from her line that promises “a one-stop shop to achieve the bootylicious curves of your dreams,” according to a press release.

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