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Kids’ Movies Are Saving the Summer Box Office
After a slow start to the season, Despicable Me 4 looks set to capitalize on the If-Garfield-Inside Out 2 family-film momentum.
While grown-up fare like Furiosa: A Mad Max Saga and The Fall Guy seemingly failed to justify their respective berths in the summer blockbuster corridor, the animated The Garfield Movie overperformed its way to sharing the box-office top spot over Memorial Day weekend. Hence, after a slow start this summer (with no Marvel title to kick things off in May for the first time since 2009), Despicable Me 4 appears set to capitalize on the If – Garfield – Inside Out 2 family-film carryover momentum to become one of the season’s biggest hits. Arriving as a kind of cinematic crescendo in a year when Hollywood is bracing for its worst summer in a quarter century — with experts predicting ticket sales will fall around $1 billion from the same period last year due to production shutdowns related to the — this Fourth of July weekend should have something for almost everyone genre-wise: art-house slasher-horror courtesy of A24’s MaXXXine; apocalyptic thrills from A Quiet Place: Day One(in its second week of theatrical release); and other June holdovers including Kevin Costner’s three-hour vanity-project flop, Horizon: An American Saga, and the Martin Lawerence–Will Smith buddy-cop comedy-actioner Bad Boys: Ride or Die(still drawing in respectable crowds after nearly a month in theaters).
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