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Kids Dynamo Pocket.watch Leverages YouTube Scale To Expand Creator Programming To Hulu, Peacock And Amazon Kids+
Kids creator programming conduit pocket.watch, known for its powerful relationship with YouTube, has branched out to Hulu, Peacock and Amazon Kids+.
Watch time on Peacock, meanwhile, has increased fivefold compared with a year ago and Amazon Kids+ has premiered content from Love, Diana, opening up a sizable new platform for the channel, which has more than 10 million subscribers. When Ryan’s World, the channel with 38.7 million subscribers, got big enough to support a feature film, Paramount Pictures wound up distributing it last summer, understanding the power of its YouTube DNA. His deep experience in kids programming includes key oversight roles at Nickelodeon as it became a dominant player in cable’s salad days with the launch of SpongeBob SquarePants and Dora the Explorer.
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