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Khloe Kardashian Declares Denim Towels as ‘The New Rage'

Khloe Kardashian wrapped a denim jacket around her hair and used it as a towel in a new Good American ad

For glam, Kardashian donned a full beat including filled-in eyebrows, warm nude eyeshadow shades, winged eyeliner, rosy cheeks and matte lips. “I looooove you!,” the Good American co-founder gushed, as Natalie Halco added, “Ummmm you are the cutest person alive 👖😍🔥🥰.” (Kardashian launched the clothing store in 2016 with Emma Grede.) Last month, Kardashian modeled in another pair of Good American jeans featuring a fitted silhouette — and lots of rips — throughout the thighs and a straight cut on her shins.

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