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Key Takeaways From Variety’s Entertainment Marketing Summit: ‘You Have to be Reactive and Agile’
Key takeaways from Variety's Entertainment Marketing Summit, presented by Deloitte, which brought together more than 600 marketing professionals, creators and influencers.
Tyler Bahl, Activision’s head of public marketing, spoke about how his company uses live events to engage in fandoms and what opportunities he creates to get audiences excited before a game is released. Robyn Malcomb, senior director of media and entertainment at Samsung Ads, has said, “one of the most recent” projects her team has been working on is using “AI and machine learning” to analyze real time data for her clients. Angeledes pointed to YouTube’s track record of paying out $70 billion dollars to creators over the past three years as a marker of changing times for content and audiences.
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