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Kevin Smith Fights to Keep His Childhood Movie Theater Open With Famous Guests and a Proposed Reality Show, Because ‘Exhibition Is in the Toilet’
Director Kevin Smith, who bought his childhood theater in New Jersey and re-opened it as SModcastle Cinemas, is fighting to keep it going.
Kevin Smith could have bought the Quick Stop market he made famous in his first film, “Clerks.” But when the opportunity arose, the indie director instead put his hard-earned cash into his childhood movie theater in Atlantic Highlands, N.J., reopening it in 2022 as SModcastle Cinemas. In other words, local audiences sometimes prefer to watch big hits like “Avatar” in modern multiplexes, and keeping a repertory theater vibrant without the help of a pricey beer and wine license is not for the faint of heart, he has found. No matter: The “Chasing Amy” director is leveraging his pop culture brand to focus on bringing the New Jersey community classic cult movies, family films, merchandise sales and super-fresh popcorn.
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