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Kevin Mayer Talks Candle Media, Tightening Content Market, YouTube, TikTok and Blackstone at Paley Dialogues Event
Candle Media co-CEO Kevin Mayer talked TikTok, YouTube and Blackstone at Paley Q&A, and he urged Hollywood to do more to reach younger consumers.
Candle Media co-CEO Kevin Mayer asserted that Hollywood should be much more concerned about demographic shifts and changes in consumer behavior as the math doesn’t look good for the traditional TV and film business. In the session moderated by Jenelle Riley, deputy awards and features editor for Variety, Mayer said the traditional entertainment industry needs to act with more urgency to find new ways to reach consumers. Mayer, who spent more than 15 years as a senior executive at Disney and then briefly served as CEO of TikTok’s U.S. operations in 2020, cited the dramatic shifts in the content marketplace that have emerged since the end of the pandemic and the double strikes that crippled the industry in 2023.
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