Get the latest gossip
Kenny Chesney’s Blue Chair Bay Rum Brand Acquired by Next Century Spirits
Kenny Chesney's Blue Chair Bay Rum has been acquired by Next Century Spirits, though the singer will continue to play an integral role in the brand.
Blue Chair Bay Rum, created and built by Chesney, has sold more than 1 million cases since its 2013 inception, according to a press release. Chesney launched Blue Chair Bay Rum 12 years ago, serving as the sole owner and chief creative officer, according to the brand’s website. “Blue Chair Bay Rum has endless potential, and we’re excited to bring it into the NCS family,” said Anthony Moniello, co-CEO of Next Century Spirits, in a statement.
Or read this on Billboard
