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Kendrick Lamar’s Super Bowl Halftime Show: You Can Roll Back Policies, But You Can’t Erase Us


Kendrick Lamar’s Super Bowl LIX halftime show was more than entertainment—it was a bold statement. From 'Not Like Us' to Samuel L. Jackson’s Uncle Sam cameo, Lamar reminded America that Black culture is unerasable.

His lyrics often serve as a mirror, forcing listeners to see the country for what it is—not the sanitized, revisionist version often presented in history books, but the raw, unfiltered reality of Black life in America. The stage design—a massive, industrialized grid of flashing lights resembling a giant PlayStation controller—symbolized the intersection of entertainment, capitalism, and control, a not-so-subtle nod to the way Black culture is often treated as a commodity. No, this Uncle Sam had a knowing smirk, a gold chain, and a red, white, and blue tracksuit—because if America was going to continue exploiting Black culture, it might as well acknowledge the real faces behind it.

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Kendrick Lamar

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