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Kendrick Lamar’s Super Bowl Halftime Show Exposed the Limitations of Subversive Messaging During the ‘Great American Game’


The Compton MC took several big swings with his record-breaking halftime show performance, but did any of them pay off?

Lamar’s referencing (and revising) of Gil-Scott Heron ’s landmark 1971 recording “The Revolution Will Not Be Televised” and his misgivings at being propped up as a leader in this century’s fight for justice cast his halftime performance squarely in the “I am not your savior” light of 2022’s Grammy-winning Mr. Morale & the Big Steppers. Guided and deterred by Uncle Sam Jackson’s pleas for hits like “Humble” and more palatable fare like “All the Stars,” Lamar’s setlist wove through his most universal anthems and chilly L.A.-heralding GNX deep cuts like “Peekaboo,” which featured some of the most impressive camerawork of the night. Kendrick Lamar’s exploration of the great American game helped further expose the paradoxes of his own stardom and artistic ethos, but it also allowed him to revolutionize and remodel what can be done at a Super Bowl halftime show – even if none of it will actually set us free or give way to real, material change.

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