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Kendrick Lamar’s Catalog Up 154% in Streams Following Super Bowl Performance
Kendrick Lamar's streams are up 154% after his halftime performance at the Super Bowl.
This week: The Super Bowl pours further gas on Kendrick Lamar’s still-blazing flames on streaming, while a Lady Gaga one-off gets emotionally resurrected and a Latto single gets a huge bump from a new remix with a big-name guest. Yet his explosive halftime performance at Super Bowl LIX on Sunday (Feb. 9) was a rising tide that lifted all of his respective boats on streaming services, from the superstar rapper’s latest album to his signature hits to his co-star at the Caesars Superdome in New Orleans. All of those songs are featured on Lamar’s most recent album, GNX, which earned a 141% total increase in daily streams across its dozen tracks, notching 31 million plays on Monday.
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