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Kendrick Lamar’s bootcut jeans steal Super Bowl half-time show
Rapper’s blue-washed pair by Celine were object of derision and lust in momentous performance
As the Philadelphia Eagles led 24-0 over the Kansas City Chiefs, a pair of jeans worn by the American rapper and Pulitzer prize winner Kendrick Lamar for his half-time performance commanded their own crowd online. While Dylan Kelly, an editor at Hypebeast, a magazine for men’s contemporary fashion and streetwear, said he personally enjoyed a bootcut jean, he didn’t think the average American was ready to see their favourite rapper in them. While Gap doesn’t currently have any men’s bootcut jeans, it is, according to its head of buying Sapna Brooks, “seeing the trend and sales grow immensely across women’s and girls, which indicates that they are a style a lot of people are after at the moment”.
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