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Kendrick Lamar’s ‘Not Like Us’ Scores Biggest International Streaming Week for a Rap Song
Kendrick Lamar's "Not Like Us" scores the biggest global streaming week for a rap song. Get the details.
Hip-hop’s struggle to export globally has been documented, and it’d be reasonable to expect Lamar’s lyrically dense tracks to hit a wall, particularly in countries where English is not the primary language. But the song’s reach is wide, appearing on more than 30 of Billboard ’s territory-specific Hits of the World charts this week, including tallies in Africa, Asia, Europe, North and South America and Oceania. While “Not Like Us” leads the charge, three other Lamar tracks – “Luther” and “All the Stars,” both with SZA, and “TV Off,” featuring Lefty Gunplay – score top 20 ranks on Global Excl.
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